Our Team

Paul Arkesden

Founder and Principal Consultant

Paul is a visionary business leader of unparalleled expertise, known for his commitment to delivering world-class automotive masterpieces.

From the iconic McLaren P1 and P1 GTR to the exquisite Singer DLST and TS, Paul has led the creation of some of the most extraordinary vehicles ever conceived. With an impeccable track record and a relentless pursuit of perfection, he is the driving force capable of bringing eNginuity Edge’s bold vision to life with unmatched precision and excellence.

Mary Bloomfield

Founder and Principal Consultant

Mary is a strategic operator and change leader who knows how to get things done. With experience spanning both manufacturing and financial services, she brings a practical, no-nonsense approach to delivering complex initiatives.

As a trusted coach and mentor, Mary has guided countless individuals and organisations through successful transformations. She brings clarity where there’s chaos, drives alignment across teams, and keeps everyone laser-focused on what really matters. If there’s a vision to realise, Mary’s the one who’ll make it happen.

Rupert Bayley

Founder and Principal Consultant

Rupert is a proven leader in engineering and technology-led organisations, with a track record of delivering complex automotive and mobility programmes across OEM and Tier 1 environments. He brings whole-company leadership experience, having overseen cross-functional teams spanning mechanical, electrical, and systems domains.

Action-oriented and commercially aware, Rupert thrives in dynamic environments—acting as an agent for change, aligning strategy to execution, and helping clients solve tough engineering challenges while driving business growth.

Poppy Johnson

Principal Consultant

Poppy is a former Chief of Staff, strategy consultant and project manager with advisory and delivery expertise in automotive and aerospace. She is also an executive coach.

She led a connected car data pilot at a global OEM, managing cross-functional teams to enable customer data sharing for digital mobility services.

At a multinational aerospace company, she advised the CEO on strategy, driving a global five-year business plan and leading external affairs.

Poppy brings aptitude for converting insight and aspiration into practical, data-driven decisions and strategies.

Connect with Confidence

At eNginuity Edge, we bring together hard-won experience, strategic clarity, and delivery leadership. Explore how our perspective can empower your team and spark transformative change.

Depth of Experience

From world-firsts like the McLaren P1 to niche builds and strategy overhauls, our team has seen what it takes to deliver, again and again.

Bold, Pragmatic Thinking

We challenge assumptions and drive action, pairing vision with realism to make complexity manageable and progress inevitable.

Leadership that Delivers

We're not just advisors, we’ve led from the front. Expect grounded, engaged leadership that energises teams and builds momentum.

Clarity in Complexity

We cut through ambiguity with insight, enabling clients to move fast, align stakeholders, and stay focused on what matters most.

Business-Ready Results

We mix engineering know-how with business sense to help you do more than just deliver, we help you thrive.